‏إظهار الرسائل ذات التسميات SEO. إظهار كافة الرسائل
‏إظهار الرسائل ذات التسميات SEO. إظهار كافة الرسائل

الثلاثاء، 18 أغسطس 2015

8 Search Engine Optimization Tips for Bloggers

8 Search Engine Optimization Tips for Bloggers
Search Engine Optimization SEO is the most important thing to learn for best blogging experience. Without proper blog optimization, we can’t even dream to get amazing visitors from google. Look for Motor Marketing is something that makes many blogger’s heads spin I know this because every time I write an SEO article I get comments from bloggers telling me that its too big a topic and that they’d rather just write ‘quality content’.  The simplest of words, it's the way google like Google.com, Google.com, Google.com and others present your page in users' look for results on their sites.  SEO is like spice up without which deep-fried egg might not taste 'that' tastier. In simple words, in order for search engines to find your site and rank it higher than others in your field, you need to optimize it. Let's see how with these 8 simple tips.

Ways to SEO Optimize your Blog

High search engine rankings for your blog takes work. A lot of work. While we all know the benefits of SEO, sometimes there just isn’t enough time to focus on both SEO and creating top quality products or business. There are many BlogSpot SEO books that you will find on Internet, and many of them is related to template editing and all, but in WordPress, plugins make it easier to optimize your blog.

#Off-page optimization

Off-Page SEO refers to all the things that you can do directly OFF your website to help you rank higher, such as social networking, article submission, forum & blog marketing, etc.

#On-page Optimization

On-Page SEO refers to all the things that you can do ON your website to help you rank higher, such as page titles, internal linking, meta tags & descriptions, etc. Optimization of your actual web content including your HTML code, your text, as well as graphic content.

1. Improve the quality of your content

Define Your Niche: Finding a way to specialize your content is the quickest way to up your content quality. You need to think how your company fits within the entire industry environment to find that market. If you're a internet marketing agency, a general SEO blog without a focus will provide minimal success. However, if you focus your content on a subset of SEO, this can help you cut through the vast oceans of SEO content. Here are a couple successful SEO industry blogs that are niche-focused:

Your content is the most important part of your site. While writing, don't copy-paste from elsewhere, don't stuff it with keywords alone, don't bombard it with images and multimedia files and don't write any lesser than 300 words. These all would affect your ratings quite badly.write original, use search phrases in circumstances instead of deviating them around use pictures where they be sufficient and make sure you name them properly to appear in image search results, i.e. an image with the "img008.jpg" name would never appear in the image search results but "guide_to_success.jpg" would. The best would be to use text content and wrap them proper in HTML tags like <H2></H2> etc. Also, make sure your blog post's length is somewhere between 300-500 words - crossing over is fine but lesser isn't.

2. Create SEO Friendly Blog Post Titles

SEO is one of the important factors that every blogger must consider for better ranking in search engines. Many bloggers don’t take care of SEO; they just choose a search engine friendly theme and start publishing the articles. This led their blogs to hit by Google Algorithm updates like Google Panda and Penguin. Writing SEO friendly titles for google can increase your natural traffic to your weblogs or sites. Headings on pages is the one thing that gives more visibility to both search engines and users. If you don’t use them properly, you will end up getting less or zero traffic from Google.

You should aim at creating titles that are good for both search engine bots and visitors. Visitors to your website will first see your page titles in search engine results, so make your headings on pages as per your web page content. Search engines spiders get puzzled if you create unrelated page titles for your web pages, make 100% sure you are writing laser focused headlines for your posts or pages. Writing content and creating irrelevant page titles doesn’t make any sense and don’t give any value to your SEO initiatives. Publish headings are essential for SEO. They really are since they are cope creators or breakers. Whenever you create something, create sure you provide appropriate interest to the post's title. Make your titles simple, intriguing, descriptive and gullible so that people may know what is this all about and what to expect. An even better approach is to wear searchers shoes while giving a title and think how would you Google it if you were looking for content like this.

8 Search Engine Optimization Tips for Bloggers

3. Maintain the keyword density

Keyword density is an important aspect for better ranking. Too less will cause to less position and filling your Keyword and key phrase will cause to over marketing. I usually maintain a ratio of 2%/post. Though, you can pick keyword density for your Blogpost SEO, account to one which works for you. Publish articles in relevance to post title and include necessary keywords in the post. Never stuff keywords to manipulate search engines. But after finish you can analyze the whole post to find out suitable locations where the keywords can be safely inserted without distracting readers .

Keywords are terms that others may use to search for your content. While search phrases are important for SEO, don't go on and things your site with search phrases. This would make your material appear like a junk to robots, who would ignore it therefore. Perfect is that once you have chosen your title (and included your keyword in it, as I have added keyword SEO in title above), use it in page URL, in your starting and ending paragraphs, as well as in article body where required without sounding awkward.

4. Meta-tags are important

SEO Meta tags are very important for any blog so we give you how to ADD SEO Meta Tags Title, Description and Keywords in Blogger. Meta data give all about documents and crawl by Google crawler in their online search engine. Meta data not display on the page but its show in search engine results of your website. Meta elements are show page description, keywords, author, author email and other metadata. Google bots read Meta tags of blog and give this information to Google search engine to show your website in Search Engine results Pages .

It's important that you use your keywords in your meta-data. Some themes already do that for you, if they don't (you can check that using page source or using view source code from browser), don't sweat. You can use 3rd party plugins like All in One SEO Pack and Scribe. Most important meta data are of information, Keyword and Spiders. These meta data explain image of site type in front of search engines and they easily available to understand that which type of blog it is. So always add accurate meta tag which genuine keywords otherwise if try to add unwanted keywords then it may have effect on your blog seo performance. 

Meta tags are very easy to put in blog. Meta tags help you to increase your blog traffic and let the visitors know about your blog. Before adding meta tags. my weblog is not enough well-known and very few trips are proven but after improving, my weblog is very well-known and google know much more about my weblog. I guidance you to add meta tags to your blog so that your blog will much popular and your site ranking will increase day by day.

Meta tags are generated HTML tags used by search engines to identify the title, description, and other details of a URL. They don’t have much influence on search as they were before, but would make a slight impact on targeted keywords.

5. Start Social Media SEO

Social media and SEO goes hand to hand and if you are one of those who believe in creating relation than writing for search engine, Social media is the right place to start with. Now, the first question which comes in somebody mind, where to begin with your Public networking existence. According to reviews, Facebook or myspace and Tweets are one of the most successful social press sites, and one of the best starting point. Make others discuss your site and share your content on social media sites or their blogs. It gets even better if somehow sites with high ratings link back to your site. This makes spiders think that you are someone important that everyone these days is talking about, resulting in enhancing your ratings dramatically.

Social Signals are signals to various search engines that your material or details is useful. Every time someone prefers, stocks, twitter posts or +1′s material about your product, especially a link, they are sending a social signal and the more social signals means you have better chances to rank high on search engine result pages. Many researchers have found that social shares are quite valuable when it comes to building your website authority. Here is the latest research from Searchmetrics, highlighting which social signals correlate to rankings on Google.

There is a lot of talk about how social media helps you get better online search engine results positioning positions. When things are shared online they are social signals to the google. It's social proofing to the google that your website is valuable and that people like it. So beyond the links pointing back to your website, social media is also about building relationships with different people online. You want to build relationships with your customers online, potential customers and people who can link back to your website. Once you build those relationships, it is easier to get your content in front of the right people. When the right people have access to your content, they can share it and link to it. We like links.

6. Format Blogspot images for SEO 

We have already shared a detailed article on Image optimization for SEO and basis of optimization your image on BlogSpot is by adding alt tag and title tags in every image. In WordPress, this could be easily achieved by using plug-ins but in BlogSpot this needs be done personally. You should place them personally after posting each picture. 

Search-engine optimization describes methods to optimize contents for search engines. Finally the content should rank better. Every gallery-webmaster who offers pictures on websites should improve for picture look for. Thanks to the worldwide look for idea, the main Google-result-page includes very often images. And in many cases images are shown on the top of the page. And of course images are eyecatcher. They jump into the users eyes just before the could read the first result. 

This is the first an important step towards optimize picture for your publish. Always use appropriate picture which create regards with your publish material if your publish is about SEO then try to add SEO views layout Image. Do not insert an image having no relation with post content. You see that in this post we have placed an SEO views image. You can add more better than this one. So by putting a relevant images we can easily get massive traffics to that post from Google Look for Picture. The first thing to improve your image. We are acquainted that only one image can be turned into JPG, PNG and GIF, arranged. So what do you think which one will be the best to use them. 

7. Internal Linking SEO

Internal linking is the technique of Search Engine Optimization to link one post to another in such a manner that increase blog or website’s usability to the readers and provide them more relevant content to read.

Many bloggers fail to optimize their inner hyperlinks or even they don’t weblink their content to each other inner. This is really a big error that we must avoid. Internal linking not only increases our blog page views but also help our posts to rank well in search engines. If you are also doing the same mistake, then you must need some tips to optimize your internal links.

Internal links on a post and a page help you to access other pages of the website through them. This will help a visitor in navigating through your blog posts. that most linkbuilders and SEO specialists have on inbound links and developing links from other websites, it is easy to ignore how inner connecting is important. If you’ve observed that back hyperlinks are like other websites voting for your material and informing google what your material is about, inner hyperlinks are like voting for yourself and also letting the search engine know about your vote.

8. Proper labels and related posts

Label adds to the keyword density of the post. Labels should be widened rather than putting them into the single narrow category.I will explain this factor by an example. Consider a scenario when you are publishing about Google browser and placing them into label Windows software’s or browser. Here you will miss keywords like Chrome browser, Google chrome, etc. which would otherwise add to the keyword density of the whole post. Labels also affect related posts widgets in Blogger.And if there are so many posts tagged with similar labels , it would affect the arrangement of articles in related posts.

Choose Proper Label for each post and add them into post.Consider when you are posting about Wordpress and putting them into label Make Money. Here you will miss keywords like Blogging, Wp Tips Tricks, etc. Labels also affect related content icons in Blog writer.And if there are so many content marked with identical brands , it would impact the agreement of articles in related posts.

الاثنين، 13 يوليو 2015

7 Search Engine Optimization Tips for Bloggers

SEO, as you might have already know, is an acronym for search engine optimization. In the simplest of words, it's the way search engines like Google.com, Yahoo.com, Bing.com and others present your page in users' search results on their sites.

Cool, how do they that?

Well, they do that via sophisticated software tools, called spiders. Consider the whole internet as an empty room, with air particles as websites. Now sneak a spider into that room. Each tiny step that this spider would take now is essentially crawling a website (as the room is dark and full of websites). This is how search engines crawl through the web picking up site after site, studying them and ranking them. This ranking is important, really important. A higher ranked website by Google will always be on the first page of Google's search results for a related query compared to a lower ranked one.


So, in order to get ranked higher, you and I need SEO. SEO is like black pepper without which fried egg might not taste 'that' tastier. In simple words, in order for search engines to find your site and rank it higher than others in your field, you need to optimize it. Let's see how with these 7 simple tips.

Ways to SEO Optimize your Blog

Before starting with our 7 simple tips for a quality SEO, it's important to broadly classify those tips into two basic areas, on the basis of origin:

On-page Optimization

Refers to optimization of your actual web content including your HTML code, your text, as well as graphic content.

Off-page optimization

Off-page optimization, however, deals with things like backlinks (hyperlinks pointing to you site from other websites, apps and networks).

1. Create SEO Friendly Blog Post Titles

Post titles are important for SEO. They really are since they are deal makers or breakers. Whenever you write something, make sure you give proper attention to the post's title. Make your titles simple, intriguing, descriptive and gullible so that people may know what is this all about and what to expect. An even better approach is to wear searchers shoes while giving a title and think how would you Google it if you were looking for content like this.

google search results, seo title

Also, don't forget to include keywords in your title and keep it under 70 characters (or search engines would crop it before looking).

2. Improve the quality of your content

If you think 'content' isn't important for SEO, think again! Your content is the most important part of your site. While writing, don't copy-paste from elsewhere, don't stuff it with keywords alone, don't bombard it with images and multimedia files and don't write any lesser than 300 words. These all would affect your ratings quite poorly.

So, write original, use keywords in scenarios instead of straying them around (like I didn't use SEO here, SEO there in every next line), use images where they suffice and make sure you name them properly to appear in image search results, i.e. an image with the "img009.jpg" name would never appear in the image search results but "tips_to_success.jpg" would. The best would be to use text content and wrap them proper in HTML tags like <H2></H2> etc. (search engines likes content this way). Also, make sure your blog post's length is somewhere between 300-500 words - crossing over is fine but lesser isn't.

seo title headings

3. Keywords are keys

Keywords are terms that others may use to search for your content. While keywords are important for SEO, don't go on and stuff your site with keywords. This would make your content appear like a spam to spiders, who would neglect it henceforth.

Ideal is that once you have chosen your title (and included your keyword in it, as I have added keyword SEO in title above), use it in page URL, in your starting and ending paragraphs, as well as in article body where required without sounding awkward. Additionally, you may link it using anchor text to relevant resources in and out of site.

Adding keyword in the post URL using Custom Permalink

4. Meta-tags are important, but not 'that' much

If we had been living in early part of 21st century, meta tags might have done all the SEO for your site. Unluckily, we aren't. Google and other search engines have long left using meta-tags for finding site information. Hence, if someone tells you meta-tagging is all you need for your sites SEO, tell them it isn't.

Nevertheless, it's important that you use your keywords in your meta-data. Some themes already do that for you, if they don't (you can check that using page source or using view source code from browser), don't sweat. You can use 3rd party plugins like All in One SEO Pack and Scribe.

5. Socialize!

Make others talk about your site and share your content on social media sites or their blogs. It gets even better if somehow sites with high ratings link back to your site. This makes spiders think that you are someone important that everyone these days is talking about, resulting in enhancing your ratings dramatically.

Guest posting is another good approach for that. Comment on other sites, make friends with bloggers (best in business) and make them comment at yours. These tiny little things do matter a lot, resulting in enhanced SEO of your site.

6. Link in and Link-Out

Hyperlinks or Links are important from SEO perspective. You can use them to:

Link out to other sites, networks and posts, or even to your previous posts (also called inbound or backlinks) using anchor element with keyword.

anchor element with keyword

Or even better, make others to link in to you, via sharing your content on their sites or social media networks.

As stated above, an even outstanding strategy for building links is guest posting.

7. Write Often

Sites with new content every day, or twice thrice a week have still far better ratings than those who post every fortnight. A better incoming content frequency makes spider come to your site regularly, resulting in better ratings and enhanced SEO.
Are we done then? Well, trust me - your sites rating is in your hands, not in Google or Yahoo. SEO is just about doing things neatly and in a sophisticated manner. Walk your site these 7 steps for a quality SEO and you will witness the difference yourself at Google, if no place else.

Remember, code clean, write original, socialize... this is what SEO is all about!

الأحد، 31 مايو 2015

Keyword Difficulty Analysis: How to Choose the right SEO keywords

A successful SEO campaign almost always relies on the keywords used. As elements that search strings are matched against, they can propel a website forward, helping it rank on search engines. The significance of individual keywords, however, is slowly dwindling, and keyword-based search engine optimization is losing its strength. Blame it on black hat practices that, even when they're being cracked down, have left lasting effects. This is because there are now factors that are far more important than keyword presence:

• Keyword placement matters more than usage frequency. That is, using keywords in the title tag and header has more weight than using them five times in the content.

• Using synonyms is more than acceptable. Now that Google is more sophisticated in interpreting data of a website, keyword specificity is fading. So even if different key phrases are used, as long as they have similar context, Google can place them in the exact same category, theoretically.

• Semantic search is making a huge difference on user searches. In the past, Google dissects search queries by words. A search query about "running shoes Utah", for example, would return anything that may be related with running, shoes and even events in Utah. But with search semantics, Google interprets the meaning of the whole search query rather than just the individual words.

Along with these changes is the need to take a different approach to keyword research. Keywords still matter, but they need to be perfect to be really effective. So whatever process you have been following for as long as you can remember, you should completely forget. Even if you did rank, it turns out that you have been doing keyword research all wrong. Rather than research for high volume, low competition and good CPC keyword, or effective latent semantic index keywords, you should use keyword difficulty analysis instead.

What does Keyword Difficulty Analysis mean?

keyword difficulty analysis

Keyword difficulty is defined as a factor that helps determine how easy or difficult it is for a website to rank based on a particular keyword. So it's no longer about short-tail or long-tail, and high or low, because other factors now come into play, such as the following:

- The number of pages currently ranking for a specific keyword
- The number of pages bidding on a keyword in paid search campaigns
- The volume and cost per click of a keyword for a particular month

If you want to go down to specifics, you also need to look into queries that you must compete for based on three elements:

1. Your competition or the number of indexed pages for a particular query
2. The authority or ranking strength of a website based on the quantity and quality of incoming links
3. The relevance of well-ranking websites in terms of how they match certain search queries with consideration to factors, such as on-page ranking and off-page signals.

Difficulty analysis also entails estimating keyword difficulty. The easiest way to do this is to check out strong and weak search results based on a keyword or key phrase that is widely used. Between "running shoes Utah" and "Nike running shoes", the latter is harder to rank with, especially for normal and less-popular blogs. There is no way you can compete with high authority blogs.

A search query on "Pebble Time review" would return the following results:

free keyword difficulty analysis

All of these make up the top 10 strong results, which is clearly hard to outrank by less authoritative websites.

But if you use long-tail keywords, there is a possibility that the results will include forums, non-relevant sites, YouTube videos, Yahoo Answers and other websites that will be easier to outrank or those that make up weak results. So, what you want is a keyword that will return weak search results.

But because there are no hard-and-fast rules in difficulty analysis, you need to use tools at your disposal. A keyword difficulty tool can come in many shapes and sizes, so to speak. It's not just a specific type of software, but a set of procedures that lets you identify keyword difficulty.

Perform difficulty analysis based on several principles


Competing Pages

Find out who your competitions are for a particular keyword or phrase. Simply type in the search terms you want to use on a search engine and check out the results. As a blog or a business, your competitors are other blogs or companies that are providing the same products or services, and using the same set of keywords. The top ten is your strongest competition.

You can further narrow down your search by looking into the number of pages being indexed that use the same search terms on the title. To do this, use one of Google's advanced search operator "allintitle", which will display websites where the keywords appear in the title.

Now that you know your competitors, it is important that you don’t make any decisions based solely on the data that you collected. Just use them as an indicator, since there are plenty of other elements that will keep you off the first page.

Top 10 Search Results

If you want to determine the metrics involved in keyword difficulty, determine the top ranking sites related to the terms you intend to use. Getting results is easy. It is making the searches non-personalized that is challenging, although not impossible. You just need to use the right tools to de-personalize your search and get the results that matter more. Using Chrome browser in incognito mode is one good example. What this does is to remove results returned based on search data and preferences, such as ads, news, images and YouTube videos.

Number of Links

Top-ranking pages are likely to have a significant number of external and domains pointing links based on certain key terms. If you use the same keywords, you would definitely have a hard time ranking. But if there is a top-ranking website with just a few direct links, you have a door of opportunity. Using Open Site Explorer or Majestic SEO, you can acquire a number of linking domains a website has. But know that a site with few high quality links can have the same authority as one with plenty of low quality links, which is why further analysis is necessary.

Off-Page Optimization

How strong a competitor website's off-page optimization is reflected on the number, authority and type of links it has, including the backlinks. Keyword difficulty analysis will look into page authority, domain authority, keyword in anchor text and the diversity of unique linking root domain.

On-Page Optimization

Now that you know who your competitors are, find out how well optimized they are. Think like a search engine and look for different signals that will help your keywords rank easily and effectively. 

      • Keyword in title tag
      • Length of the title tag
      • Keyword in H1
      • Keyword in image alt text
      • Keyword in domain or URL
      • Keyword representation in anchor text or external links
      • Content quality
      • Optimization level (over optimized or not)
      • Use of questionable SEO practices
      • Internal linking architecture of a website

You can also keep your evaluation simple by just ranking each page's optimization as none, minimal, over, fair, decent or good, and excellent. Regardless of which step you take, however, this process takes a lot of work. If you want to cut down on the amount of effort and time you spend, you should filter your keyword list to a manageable size.

Perform difficult analysis using Google search operators 

Google can be your best friend in difficulty analysis, and not just in knowing your competitions or the keywords they use. To maximize Google, however, you must use three of its special operators.

As already mentioned, allintitle returns results that contain your search terms on the title. allinurl, on the other hand display results with the keyword included in the URLs, and allintext returns search results with the keyword appearing within the content.

How do you use them to your advantage? Using the keywords "nike running shoes", for example, run a keyword difficulty analysis in Chrome. Don't forget to search in incognito mode to keep results organic and non-personalized. Take note of the total results and those that returned using Google's advanced search tools. The data you collect will look similar to the one below:

Keyword: nike running shoes

keyword difficulty analysis for total results

Results with allintext: nike running shoes

keyword difficulty analysis for results with allintext

Results with allinurl: nike running shoes

keyword difficulty analysis for results with allinurl

Results with allintitle: nike running shoes

keyword difficulty analysis for results with allintitle

What do the figures tell you?

• If the total results are equal or close to 1,000,000, you have higher chances of ranking on the first page.
• If the results with allintext are just 50% more than the total results, keyword difficulty is very high.
• If the results with allinurl and results with allintitle is less or close to 1,000, the chances of ranking on the first page is high provided that certain criteria are met:

      o 2000+ words in-depth blog post
      o Proper image optimization
      o High Flesch Reading Score
      o Quick Load Spee
      o Good Social Shares
      o Efficient Inter Linking
      o Several high DA, PA Backlinks
      o Perform difficulty analysis using specialized checker

What is great about using Google search operators is that you will know your competitors during your research. But you can always take a shortcut through a keyword difficulty tool.

Perform keyword difficulty analysis using difficulty tools


Keyword Inspector

This is a free tool that you can use to analyze how difficult it is to rank a specific keyword. Every search term is ranked as Very Easy, Easy, Moderate, Difficult and Very Difficult.

Keyword Inspector keyword analysis tool

To start using it, you must first create an account. Once that is done, you can then run an analysis by typing in the keyword on the input box, choosing a country and then hit "Submit". You will get a tabulated result, with the keyword difficulty analysis indicated at the last column. It is highly recommended that you use search terms that is ranked moderate or less difficult.

Take note, however, that search results may vary from one country to the next. So don't make decisions based on them alone. Instead, combine it with other keyword difficulty tool.

MOZ Keyword difficulty tool

This tool is more comprehensive and comes with other useful features, making it an ideal choice. It may not be free, but it does give good value for your money. You can run 20 reports at one time, and a standard subscription has a daily limit of 400 reports.

To run a difficulty analysis, simply type in one or more keywords on the input box. You can separate the terms using a comma, tab or by typing it on a new line. Choose a search engine (Google, Bing, etc.) and country, and then hit "Check Difficulty" button. You will then get a report with the difficulty score and ranking factor indicated. The score is between 1% and 100%, with 1% as being easy and 100% as being very competitive.

What is great about this difficulty analysis tool is that you have the option to export the report as CSV, in case you want to run you own analysis. There is also a "Compare" button that will give you an idea which keyword has the lowest difficult score, yet has the most search volume - an excellent combination. Simply check on the keywords you want to compare, two or more at a time, and then hit Compare.

Take note that the data of search volume will always be for Bing even if you choose Google as your search engine. Don't worry though, since this would not affect the results in any way.

SEMrush

Originally a professional SEO tool designed for digital marketers, SEMrush has recently introduced a tool for keyword difficulty analysis where you can bulk check ranking of multiple keywords. It is not free, but you do get a 14-day free trial period. Look for the keyword difficulty analyzer under Tools, type in your keywords and then search for their difficulty score. You can put in a maximum of 100 search terms per line.

The great thing about this tool is that you get more in one go. That is, you not only learn about Keyword difficulty, but also Keyword Research, Competitors Analysis, and even Backlink Opportunities.

There are just a few examples of keyword difficulty tools that you can use. Among the three options, SEMrush is considered the simplest to use and is highly recommended for affiliate marketers and bloggers.

Keyword difficulty analysis can be done for app store optimization as well. Check out the result count to determine the number of apps targeting a particular keyword. Simply type in the search terms on the app store and both Apple and Google will show which apps use certain keywords. Another factor is volatility that provides a good indicator of how difficult it is to rank for a particular search term. Because finding volatility manually is hard, look for tools that you can use.

Once you have a list of keywords, sort and filter them out into different categories, such as immediate and short-term keyword targets, medium-term keyword targets that need to be groomed and grown, and long-term keyword targets that can be obtained through sustained effort.

Keyword difficulty analysis may seem like a new concept, but it is the new way of ranking in search engine results, which is why it is worth implementing in your SEO campaign.

الجمعة، 15 مايو 2015

How to Add Search engine Friendly Title to Blogger

Higher search engine ranking not only depends upon your Blog theme, but also in the title of your blog title. If you have a blog of more than 90+ articles, some content of your weblog site may be well-known, and some of them may not be a well-known one. Any individual kind a quarry in Google search bar and hit enter then Google only displays 70 characters for any publish tittle on search search engines.Yahoo and other motor show more figures for publish headline in their result page.So always try to make your title descriptive and short maximum 70 words.Keyword position is very important to get more visitors for weblog so always put investigated and high CPC search phrases in title. Page title is the band of text that appears at the top of your web browser. Even more important is also the clickable link that reveals up on the search search engines. From an SEO perspective, page title is the single most important element in your blog in terms of ranking well in search engines. By default Blogger blog titles are not search engine friendly.Page Title is group of text that appears on top of your browser.It is more essential in showing your blog/blog posts on Search engine results.The Page headline is the most essential element in your blog in terms of higher ranking in search results.

The text you see on the tab or window of your browser when you visit a webpage; it is the site title of the website. They are also used in the search results as the links on top of each result colored in blue to the each result that shows up on the search engine results page (SERP). Page title is the most important factor in your weblog site that allows you to position to in google and also set you apart from the competitors. Post title for your every post is important. In order to write a perfect post title, your title have less than 66 characters or 66 characters because Google only shows first 66 figures in search results. Before writing your post headline you must use Google Keywords Tool. Blog title is a topic that a blogger is going to write some useful information staying around it. Title is content itself. The details or material without headline can not capture guests sight on your material. So it is reality that you should give a title of your content and the title should be appropriate and optimized. Title should be appropriate to your content which should be concise also. Here is three key factors that a blog writer should keep in mind while he is composing an article about any topics. If you are using primary blogger template then you should  change HTML of title tags to optimize it according online search engine.Many custom design have already enhanced. Fallow below given step to optimized post title in blogger. 

#Add Search engine Friendly Title to Blogger

Step-1 Go to Blogger Dashboard.

Step-2 Go to Template>>Edit HTML.


Step-3 Search the Following Tag.
<title><data:blog.pageTitle/></title>
Step-4 After finding above code replace it with the following code.
<b:if cond='data:blog.pageType == &quot;index&quot;'>
<title><data:blog.pageTitle/></title>
<b:else/>
<title><data:blog.pageName/> Times of Blogging</title>
</b:if> 
Step-5 Replace the Blue text with Your Blog Title Name.

Step-6 Now Click on Save template You are Done.

I hope this tutorial will help you to optimize your blogger title and enough to make your blogger title more SEO friendly. after making all these changes I am sure you will get good amount of traffic from search engines. If you have any problem then drop your question in comment box i will help you any time.

الثلاثاء، 5 مايو 2015

How to Boost Blog Rankings Using Advanced SEO Strategies

Google is the most popular website on the Internet. So, whether you have an offline or online business, it’s important that your company be discovered at the top of the look for outcomes. If it isn’t, you’ll be dropping a lot of prospective revenue. Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out. And you can go to that deeper level without having to be a veteran SEO. Most of the individuals might think that my weblog positions is due to my material but that’s not the situation. I do implement some advanced SEO strategies to keep up my blog with the competition.  SEO strategies that can generate an enormous amount of traffic to your site within monthly is not always easy, especially if you want your site’s visitors to convert into profits. Generating highly targeted traffic or visitors that have the purpose of obtaining the items or solutions that you are providing is the best way to really earn from your website.

SEO simply stands for Search Engine Optimisation. This is where you build your websites and apply certain methods to help you position as great as possible on search engine result pages (SERPs). The higher your pages can rank on Google/Bing/Yahoo/etc. Google has been busy implementing new methods and strategies for better search results, and they are concerned with the end customer, not the SEO techniques most web page owners use. As they make a more efficient web page for their users, the more important it is for you to follow suite. SEO is a fast changing field, and even a website that was ideal several decades ago may be out of time frame when it comes to strategy and best practices. Many articles have covered simple things a business owner can do to improve their site's SEO and internet marketing.

Boost Blog Rankings Using Advanced SEO Strategies

# Link Removal Process:

We must first have a list of links that need removal. This can be a customized record from you, your customer, or else from the record of bad hyperlinks we have already identified through our All-Angles SEO Penalty Analysis and Disavow. Remove all of the hyperlinks which can be poor or that appeared dubious for me. For this function I downloaded the complete list of backlinks from ahrefs and disavowed them utilizing the tools. Once I disavowed the hyperlinks the outcomes were not immediate. I had to delay for few several weeks to find the outcomes. To be on safer side I tweaked the site a little more. 

# Redirecting 404 Pages:

A 404 error means "not found". This is usually the page you get when you make a mistake spelling page name in a site, or if the page is deleted or moved. The issue is that the conventional 404 web page is unpleasant and unhelpful. 404 webpages are regarded by most to be an extremely bad sign. Although they are commonly called errors, they are technically the page that reveals up when a web page is not able to execute a demand. The most typical activity that results in a 404 page being displayed is when there is a person clicks on a link that has a URL that is not able to be delivered. A 404 error basically tells you that you were able to connect to the server, but was incapable to discover what it was looking for. 404 webpages are noticeable to a customer who either followed a dead link or typed a wrong URL in the address bar.  Use best plugins which automatically redirects to relevant pages whenever it comes across a 404 page. 

list of best practices for redirecting 404 pages:

- If you have valuable links pointing to 404 pages, do one of the tactics I outlined in the above section.
- 404s should only be redirected to a category or parent page if that’s the most relevant user experience available.
- 404s should not always be redirected.
- 404s should not be redirected globally to the home page. 
- It’s okay to serve a 404 when the page doesn’t exist anymore.
- Don’t panic. 404s are normal.

# Fix Broken Links:

Broken links are those link which do not exist. It’s a deceased weblink with 404 position rule. For example, you might have connected to some website or webpages in the past and now that link doesn’t exist or has been removed, such links are broken links or dead end for bots. When a visitor follow that link, he will get 404 error page & search engine bots will get 404 position rule, which means this page does not exist. From SEO perspective damaged hyperlinks are dead end and it adds negative impact on your blog. If there are dead links on your website, it can stop search engine spiders from crawling your site and, thus, indexing it. One of the first factors our SEO professionals will do at Times of Blogging is examine for any damaged hyperlinks and fix them right away. Google is all about providing a user friendly experience, which includes defending customers against sites with damaged hyperlinks. If you want to position well with Google, fix your excess broken links. You used a plugin for wordpress called Broken Link Checker, this automatically detects the broken links and makes it easy for us to fix them right away.

# Links is good but many link is Bad:

If you have links its good but too many links is bad nowadays. Its not about how many hyperlinks you have but the high top quality of links are the key. You can get some links from whatever place you want and boost your rankings but the results you get by those random links is short lived. Google does not like pages that consists mainly of links or looks like only one link-list. Having many confident links does not get you any advantages with regards to position and could even make your situation worse. For example, if you have a special page with outgoing links, never name it "links.htm". You also could consider to put a meta NOINDEX or NOFOLLOW on this web page. In this way, a guest can achieve this web page using a weblink on your website. But they will not catalog the page itself and follow the links to all these external sites. Google has found a way to catch spammy link builders and it is punishing those sites using spammy tactics. Back-links have been handled as a beneficial position indication for so long that relatively few organizations have analyzed how google has modified its position plan.

# Reduced the number of Ads Above the Fold:

We understand that placing ads above-the-fold is quite typical for many websites; these ads often execute well and help marketers generate income from on the internet material. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but impacts websites that go much further to fill the top of the site with ads to an extreme level or that make it hard to find the actual original content on the page. Page layout algorithm which hates sites that have too many ads on top. I decided to go ad free and display ads only the content that get greater part of visitors from look for. If you see my home-page there are no ads. As my greater part of income comes from sponsored adverts, I decided to go ad free on majority of the articles. 

This new algorithmic improvement tends to impact sites where there is only a bit of noticeable material above-the-fold or appropriate material is persistently pushed down by large blocks of ads. If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to evaluate the changes. How long that requires is determined by several aspects, such as the number of webpages on your site and how effectively Googlebot can spider the material. On a common web page, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

If you have any problem regarding SEO plz Commen Below I will Help you.

الاثنين، 4 مايو 2015

What Is Best Way To Optimize Webpage URL?


Your URL contains important information to tell search engines and people about the content on your website - If you’re optimizing your URL. SEO agencies spend lots of time exploring and mastering the best way to make a URL so that your website ranks higher on search engines and people can find your website. URL structure is an important part of SEO that is underestimated by many. Beyond putting keywords into the URL, many don't provide it with second believed. And yet, it is one of the easiest and most considerations to improve, and plays an important part in search results. URL is just a unique finger print that holds the unique place of a website online. To an SEO professional, it keeps much more details than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. In this article we will discuss a variety of best practises that will help you improve the URL structure of your websites.

Way To Optimize Webpage URL

1- URL Length:

A short URL is quicker to type and read. Avoid using words such as a, our, for, the, etc. Also, the fewer the words the more value each word receives from a online search engine spider. URL length isn't a game changer in online search engine rankings, but it still is an important aspect. Not to say that long URLs don't rank well - they can because it ultimately boils down to the content. But on average, the dominating search results mostly average between 40-45 characters. URL length is a major contributor when it comes to direct traffic.

2- Sub-directories

Some webmasters will physically create sub directories on their file system to organize pages while other sites, for example sites built in drupal, serve up a URL direction containing ahead cuts to signify a subdirectory structure to be able to give the appearance of organized content on the server. This very page you are on contains two. 2015/ and 06/. As far as hierarchies go, it is OK to have as few as you want, or as many as you can handle. There is no co-relation between the number of sub-directories and search rankings.

Subdirectories, also referred to as Folders, are any extsion of the main domain.  For example www.hackpower.org/sitemap.  The word "sitemap" is a subdirectory of the main domain. This can be beneficial for smaller companies that don't have a huge website and a huge number of back hyperlinks. You can then benefit by having a bigger link information for your main sector, while still making a clear difference between places and languages. This doesn't benefit you as much as separate TLDs on the one hand, but the benefit of and overall larger amount of links may outweigh this. Get more direct traffic it is advisable to keep numbers out of URLs, and generally go with easily readable terms. For weblog articles, you can either use a old framework such as example.com/2015/06/yourarticle.html, or category structure such as example.com/how-to/yourarticle.html. Personally, I prefer the latter, but you can go either way.

3- Special Characters

Regardless of whether its right or wrong for a good localised URL design special characters are technically implemented in URLs through the use of percent encoding, also know as URL encoding.

Example of percent encoding: B3%D0%B5%D0%BD%D0%B8%D0%

The UTF-8 format is used as the specification for encoding of any special characters that traditionally were not supported in a URL. If you do fall on the side of the argument that does not advocate the use of special characters in URLs or more simply your blog, CMS or website does not support them then its still important to follow SEO best practice for localised URL structures. you see strange characters in URLs such as  &, %, $, and @. It is more challenging for google to spider sites if their URLs contain a lot of these unique figures. Consider the fact that Google has gone on record to state that you should be using dashes over underscores because it affects how their search engine reads the keywords in your URL. 

All unsafe characters must always be encoded within a URL. For example, the character “#” must be encoded within URLs even in systems that do not normally deal with fragment or anchor identifiers, so that if the URL is copied into another system that does use them, it will not be necessary to change the URL encoding.

Example:
- www.yoursite.com/category/item?33454 should be rewritten to be www.yoursite.com/category/articles
- www.yoursite.com/category/men’s-party should be rewritten to be www.yoursite.com/category/mens-party

4- Keywords

It's a good idea to include keywords in your URL if they accurately describe the page contents. This is particularly important for businesses that do a lot of blog there's a huge probability to improve your URLs on every post you post, as every post lifestyles on its own unique URL. It is becoming less important over time since Google is placing more emphasis on other search factors. When you create URLs within your site, don’t worry about making them keyword and key phrase wealthy. It doesn’t harm to add search phrases if it seems sensible, but you shouldn't stuff your URLs with keywords, or they will seem unnatural.

The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about monkey, you will have “monkey”, “monkeys”, or “donkey” as part of your domain name. For instance, if your site is mainly about adopting monkeys, it is much better to name your monkey site “monkeymaster.org” than “animalmonkey.net”, for example, because in the first situation you have two significant search phrases in the URL, while in the second one you have no more than one potential minor keyword. he web address for the page (i.e. www.yoursite.org/enter-your-keywords-here). This is a good position to add search phrases as you can use them without requiring to use them in a appealing or attractive way like with the page title or H1 tag. Using keywords in your url isn’t possible when trying to rank your homepage though.

Final Word

You should always keep SEO in the forefront of your mind, and always adhere to best methods. Missing the fundamentals of SEO will only keep your website's foundation a mess and prevent you from fully maximizing revenue opportunities. Finding the right keywords first can save you a lot of wasted effort in the future. After you pick your keywords, make the type of excellent material that google wants to see. Inner connecting can help enhance your visitor’s experience on your site as well as allow Google to find your content more easily.

URLs cleaning and optimization can improve functionality for customers since it allows them to figure out their URLs faster and with convenience. Simultaneously URL optimization will help search engines crawl, index and rank your website’s pages higher due to the enhanced on page optimization that you have performed. If you have any problem related SEO Plz comment Below.

السبت، 20 ديسمبر 2014

How to Build High Quality Backlinks

One of the secrets to creating more web traffic with your posts is to build in some backlinks. To build high quality backlinks is one of the most popular methods to boost your content over the competition. However, finding the right methods to build the backlinks is going to take a little effort.

Everything starts with understanding what a backlink is and what it will do for your content. From there, you can then extend your efforts to build even more backlinks using creative and effective means that maximizes the potential of your content.

backlinks

What is a Backlink?

A backlink is an incoming hyperlink that connects the web page or content to another website. Backlinks are very important when it comes to page ranking as Google rates them highly. However, the backlinks themselves must be of good quality in order to generate the rankings needed to boost your content ahead of the competition.

Quality of the backlinks is important because having 10 good ones will beat 200 bad ones in terms of Google rankings. So, you must strive for quality each and every time. However, it will take time to build up backlinks to your articles because people will have to see it and then decide to link to it in order to add more value to their site.

If you look at adding good backlinks as a long term strategy, you will eventually reap the rewards that they offer. What follows are some interesting ways to start building good quality backlinks so that you can start your success today a little bit at a time.

Create Long, Interesting Posts

One of the easiest ways to start creating good backlinks is by writing a good, long tutorial post that uses images, charts and other graphics to really make it interesting. It will need to be from 1000 to 1200 words long and not have any filler, so the information really needs to be good and tight to make it interesting.

How-To guides often make the best long posts, especially if you can really hit the details so that people will fully understand how to do what you are explaining to them.

Participate in Forums

A person who is active in the forums when it comes to the subject that you are writing is building a network of potential fans who might offer high quality backlinks to their work. This is a delicate matter as you don't want to come across as someone only interested in what they can do for you. This will mean offering quality backlinks to those who participate in the forum as well if you find their articles useful and informative.

Write e-Books

An e-Book is one of the best ways to help spread the word about your talents and you can ask your friends to share it with the world through social media as well. You can also send your links to the best in social bookmarking sites as well to help augment your efforts.

With e-Books, you don't have to write very many, but it does help if you create ones that are very useful, highly readable and can be shared so that you can build high quality backlinks.

Create Special Days

One of the more interesting ways to build high quality backlinks is creating special days like St. Patrick's Day, Halloween or Valentine's Day to offer discounts on your products or services. You can actually build up to the day as well with special writing and content features to help pull in more traffic.

Remember, you'll need to do some research on your audience to see what type of holidays and content works best for their interest, but Valentine's Day is one that everyone shares, so that is an easy one to write good content, or run a contest that is bound to get good, high quality backlinks.

Have Free Products

Everyone likes free products and this can help you boost the number of visitors to your website. You can have a free e-Book or even a promotional gift if you want. While it may take some investment, the result will be getting more web traffic which in turn creates more demand for your products or services.

Videos

YouTube may very well be the biggest marketing tool of the moment with no signs of slowing down. If you can create a funny, interesting video then you will start getting some great backlinks. Today, the technology to create a solid, professional-looking video is dirt cheap compared to just a decade ago.

You can create "how-to" videos or find something interesting to make a video about as long as it relates to the industry in which your business is in. The key is to do something fun and enjoyable for your audience so that they will start sharing it with their friends.

Interact with Other Blogs

When you read a blog or see a video you like that is within your industry, don't just say "good job" and leave it at that. Write a good, interesting comment or review so that you can really share your thoughts. Remember to be positive, articulate and get right to the point. If you can write your thoughts in an entertaining, audience-pleasing way, you can start building up an audience for your comments and reviews.

Do Guest Blogging

Want to make a great impression? Find a good place to guest blog and write until you get that post to go viral. This will not only attract you an audience, but by helping out someone else you will build high quality backlinks as well.

It will take time, effort and the ability to write well. But if you can pull it off, your stint as a guest blogger will pay off big time for your efforts. The key is to write something that attracts people's attention and provides you with a place to write again for the blogger.

Guest blogging can be very rewarding in more ways than one, so if you have the time to do it right, then you should market your services as a guest blogger.

These are just some of the methods you can use to build high quality backlinks and start building up your web traffic.

الخميس، 21 أغسطس 2014

The Basics of Google Analytics for Beginners

If you're a business owner or a member of a marketing team, you probably know that businesses depend upon data. Tracking trends and patterns is what allows you to get ahead of the dips in the market, and make informed decisions on the direction of your company.

Those same rules that apply to business apply to owning a website. In order to deliver the best possible experience and ensure that customers from around the world are able to access your site, you need to understand from where traffic is coming from and how to leverage that information to your benefit.

Setting Your Site Up With A Tracking ID

Google analytics won't start collecting data from your website until you've implemented a tracking code into your website's files. The tracking code is basically a block of JavaScript code that will collect data about the html that visitor used to get to your site, any cookies that the visitors has collected during their browsing history, and information about what type of browser the person is using.

The importance of this information provides you with information on how to conform your web-site to the target audience, especially in terms of design. If customers are visiting your website from an eCommerce directory, you may want to modify those links so that the customers arrive at a landing page instead of a home page. If more customers are using smartphones and tablets instead of laptop browsers, you may have to redesign the site so that it is responsive and can be easily read from a small screen.

google analytics tracking code

In order to track each individual page on the website, you will need to add a tracking code before the </head> code of your template. If you are using a site like WordPress or Joomla! that depends on templates, you may just have to add the tracking code on the main HTML index file. Keep in mind that it can take upwards of 24-hours for Google to begin collecting information and importing that data to your dashboard, so don't expect to see measurable results right away.

Tutorial: How to Add Google Analytics to Blogger

Researching the Data

Once you insert the code into your site, it will begin tracking data from anyone who visits your site. This data is then sent back to the Google servers and stored in your Google Analytics profile. From there, you can determine what type of information that you want to look at.

The two features of Google Analytics that are often most useful to new users is the ability to track where customers are coming from, and the ability to see keywords that have been effective in drawing in audiences.

google analytics overview

Traffic Origins

Open up your Google Analytics dashboard and click on 'Acquisition'. You should see a few options, but you want to pull 'All Referrals' so that you can the entire list of visitors.

Next to the referral path will show a few links with a number of how many people visited your site from that link. From here you can click on the link and find out the reason for the traffic. Maybe someone has written a review on the service, you can check to see if the advertisement campaign you are operating is producing results.

google analytics all referrals

Keywords

Within the same 'Acquisition' directory is another option called 'Search Engine Optimization'. Click on this link and then click on 'Queries' to look up a list of keywords being used to describe your site. The dashboard will display an overview of up to 1,000 words or phrases used on Google that brought new visitors to your site. You can use this information to modify your posts and producing content to increase the results of certain key phrases that you feel would benefit your customer outreach.

search engine optimization, ga queries

Demographics

Underneath the audience tab, you can also track demographics. This little option will allow you to view the age, gender, and interests of individual users and segments of your visiting population. Say for example you run a senior care facility for the retired and want to put together a A/B split test to determine which advertising campaign works best. After adding the campaign to a landing page or section of your site, you can look back and find out if retired citizens are the ones responding to your ads, or if you are just bringing in traffic from younger generations who may not be interested in your services.

google analytics, georgraphical summary

Custom Campaign Tagging

Custom campaign tagging is more of an advanced feature, but once you get used to the Google Analytics interface, you can use this to separate your campaigns and easily filter through data. Maybe you just want to find out who is coming to your site from your email newsletters, and not from the general site. Google Analytics will allow you to post special links to your content on those channels of communication and then view these results under the acquisition tab and then campaigns.

Determining What Works, and What Doesn't

Using the tools that Google Analytics provides at your disposal allows you to really determine what type of experience you want to provide your customers. Within the first month of use, if start to see trends or patterns in data that you feel you feel you can improve upon, you can use this information as a guide to edit your sites design and layout.

Getting used to the program might seem overwhelming at first, but once you jump right in and start playing around all the features, you'll get the hang of it in no time. Google Analytics really is an important tool that every website owner should have.

الاثنين، 28 يوليو 2014

How to Optimize Images for Better Search Engine Rankings

When search engines start indexing the pages on your site, they don't just focus on the writing. Web crawlers employed by services like Google and Bing shuffle through your site's structural code looking for any relevant information that they might offer to their customers. Some of the information includes things like backlinks, tags and even images.

Images make up a big part of any website. They help to excite the visual senses of readers and offer a little extra entertainment value. What most blog owners don't realize is that all of the photos that they upload to their site aren't confined to their site alone. Crawlers make sure that these images also show up within their respective search engines sites.

Image searches can have the effect of drawing in large numbers of new readers that were just looking through content in Google images. You can benefit from this traffic and increase your average subscriber by practicing image optimization.

seo image optimization

Image Optimization Tip #1: Alt Tags & File Names

Visitors may love images, but computers don't. Computers are designed to do what you tell them without violating any of the parameters. When web crawlers come across images on a website, they really don't know what to do with it because they are made to collect information, not interpret it. The solution to this problem is to optimize images and appropriately label your alt tags so that they display the correct content when someone goes to look for it.

For example, let's say you upload a picture of your dog, and label the "alt" tag by the dog's name, 'Frank'. The web crawler is going to read the alt tag without ever realizing it's a picture of a dog; therefore, the crawler will come to the conclusion that it needs to display the image when someone run a search for 'Frank'.

The minor word choice mistakes may not affect the operations of your website, or how your image is displayed, but it will affect the search results of others and the traffic that comes into your website. Whereas you may have been able to attract the dog lovers in the world using image optimization of your dog tagged 'dog', you are now drawing in crowds searching for their uncle "Frank".

To include the alt tag, simply add alt="this is your alt text" to your image tag. Here's an example:
<img src="pug-dog.jpg" alt="frank dog" />
But you don't have to touch the html code of the image. Once the picture is uploaded, click on it and you will see the "Properties" setting. Add the alt text inside the box and hit OK:

image alt tag

This goes the same for file names on a website. You need to optimize images and file names on everything that you decide to save to your website directory so that this information can be appropriately indexed and be used as a search term. You could name the file of your dog Frank, "pug-dog.jpg", which would encourage the search engine to add Frank into searches being performed with the phrase 'pug dog'. Alt tags and file names play an important interpretation role between you and the machine that makes your blog possible.

Image Optimization Tip #2: Add A Caption

After uploading your images, you should always add a caption to the image, so that average browser understands what they're looking at. This gives your website a more professional appearance and will help to keep people on your page.

Not everyone that comes across your picture using a Google Image search is looking for your blog. Maybe they just want to download the image, and that's all you'll ever get from them. The important thing is that they found your photo relevant to their search, and decided to navigate to your site in order to save it for their own use.

The longer those users stay on the site, the better it looks for you because it plays a role in the "bounce rate". Bounce rate refers to when someone clicks on a link, realizes it's not what they're looking for, and then immediately goes back to the search engine. If you can reduce the number of times that this happens by providing captions and intriguing content that will make people want to stick around, your SEO ranking will improve.

blogger image caption
Image caption and SEO

Image Optimization Tip #3: File Size

Improving your bounce rate can be tough because the attention span of the everyday Internet user is incredibly short. It may be as short as 8 seconds. High bounce back rates and slow loading sites can be the death of most blogs because no one wants to wait for the content to load. By the time your website finally loads with the content that you need, they could have easily visited two or more sites and found what they need from someone who was better prepared to handle their traffic.

Optimize images so that you are able to keep the file size as small as possible while retaining the quality of the photo. Images taken from DSLR camera - although they may look great - can be up to 1.4 MB in size if you take them directly off your camera and upload them on your blog. This type of space is massive for any everyday blog, and will hurt your SEO ratings.

Use Photoshop or one of many online services like Google Picasa to rescale your images or reduce the file size. Two services that can perform this ability for free and do a great job are Yahoo's Smushit and Kraken. When you access either site, they will allow you to upload the picture on the site and download the new image optimization versions for use on your Blogger site.

Putting It All Together

At the end of the day, the quality of your site and overall SEO ranking isn't just about what you have to say. It's the entire package of what you have to offer. Optimize images every chance you get and use the strategies discussed above. Now that you know that you might have been neglecting images all along, you can make necessary adjustments and start to see even better results from all your hard work.

السبت، 22 مارس 2014

5 Easy Ways to Improve the SEO of a blog & Boost Traffic

5 easy ways to improve the SEO of a blog 

A blogger needs to know at least the minimum on SEO. For it, you don't need to be an SEO expert but you need to know the minimum so that your posts are well indexed in the search engines.

The phrase "content is king" is one of the widest spread Internet memes being used by so many bloggers, with the idea that you should focus on having quality content, while the rest don't matter much. This is not true. Quality content is important, but it shouldn't be the only concern of a blogger today. In addition to producing quality content, your text needs to be optimized for the search engines.

improve seo, seo tips, boost traffic
Boost traffic & increase SERP visibility with SEO

5 easy ways to improve the SEO of a blog

Now, let's see what would be the basics that any blogger needs to learn about SEO and other simple SEO knowledge. Below are 5 easy tips to improve the SEO of your blog:

1. Define the keyword

When you write a post, it is recommended to choose the keyword (or term) suitable for your text. What you want is that this keyword - or term - to be searched on Google, and then get your post among the top. For this, you need to use this keyword a few times in the text.

For example, here the keyword could be SEO, but this term is too generic and I could hardly get in the top for this search. Then I'll work with a phrase or a long tail keyword, so that this post will rank for the term "easy ways to improve the SEO of a blog". I will use this phrase a few times, but without overdoing it.

2. Use the keyword in the post title

Now that I have defined the keyword, I will use it in the post title. This step is very important, and certainly will help you to get a better rank in search engines. As you can see, what I have in the title is the easy ways to improve the SEO of a blog keyword, along with other words to form an attractive and optimized title for SEO.

3. Use the keyword in the H2 tags

You must also use heading tags (h2, h3) in your posts. Here, I am using the keyword "easy ways to improve the SEO of a blog" in a H2 heading. Do this always, because it also helps to become well positioned in the search results. If you don't know or don't understand what are the heading tags, I would suggest to do a further research on this subject.

use keyword in h2 tags

4. Use the keyword in the text

Make use of your chosen keywords throughout the text. Especially in the first paragraph (please note that I have repeated the title in italics in the first sentence). But be careful when doing this, there is a maximum and minimum limit for that. A good keyword density is between 1.5% to 4.5% for best results. Less than that will have no effect and more than that can alert the search engines and your text might be considered spam.

5. Publish Posts with 300 words or more

Posts under 300 words have little chance to be among the top results in search engines. Of course, you will be able to rank for multiple keywords that are less popular with less than 300 words, but for the most competitive keywords that have the potential to bring a greater number of visits, it will be nearly impossible.

Thus, it is recommended to write posts with more than 300 words. It's not hard when you really understand the topic you're talking about.

Conclusion

As you can see, with some simple SEO techniques you can improve the traffic coming to your blog from the search engines. I hope you enjoyed these 5 easy ways to improve the SEO of a blog!