الاثنين، 4 مايو 2015

What Is Best Way To Optimize Webpage URL?


Your URL contains important information to tell search engines and people about the content on your website - If you’re optimizing your URL. SEO agencies spend lots of time exploring and mastering the best way to make a URL so that your website ranks higher on search engines and people can find your website. URL structure is an important part of SEO that is underestimated by many. Beyond putting keywords into the URL, many don't provide it with second believed. And yet, it is one of the easiest and most considerations to improve, and plays an important part in search results. URL is just a unique finger print that holds the unique place of a website online. To an SEO professional, it keeps much more details than a web page’s location. It provides informative signals that help search engines understand the content of a page, it’s purpose, and it’s target market. In this article we will discuss a variety of best practises that will help you improve the URL structure of your websites.

Way To Optimize Webpage URL

1- URL Length:

A short URL is quicker to type and read. Avoid using words such as a, our, for, the, etc. Also, the fewer the words the more value each word receives from a online search engine spider. URL length isn't a game changer in online search engine rankings, but it still is an important aspect. Not to say that long URLs don't rank well - they can because it ultimately boils down to the content. But on average, the dominating search results mostly average between 40-45 characters. URL length is a major contributor when it comes to direct traffic.

2- Sub-directories

Some webmasters will physically create sub directories on their file system to organize pages while other sites, for example sites built in drupal, serve up a URL direction containing ahead cuts to signify a subdirectory structure to be able to give the appearance of organized content on the server. This very page you are on contains two. 2015/ and 06/. As far as hierarchies go, it is OK to have as few as you want, or as many as you can handle. There is no co-relation between the number of sub-directories and search rankings.

Subdirectories, also referred to as Folders, are any extsion of the main domain.  For example www.hackpower.org/sitemap.  The word "sitemap" is a subdirectory of the main domain. This can be beneficial for smaller companies that don't have a huge website and a huge number of back hyperlinks. You can then benefit by having a bigger link information for your main sector, while still making a clear difference between places and languages. This doesn't benefit you as much as separate TLDs on the one hand, but the benefit of and overall larger amount of links may outweigh this. Get more direct traffic it is advisable to keep numbers out of URLs, and generally go with easily readable terms. For weblog articles, you can either use a old framework such as example.com/2015/06/yourarticle.html, or category structure such as example.com/how-to/yourarticle.html. Personally, I prefer the latter, but you can go either way.

3- Special Characters

Regardless of whether its right or wrong for a good localised URL design special characters are technically implemented in URLs through the use of percent encoding, also know as URL encoding.

Example of percent encoding: B3%D0%B5%D0%BD%D0%B8%D0%

The UTF-8 format is used as the specification for encoding of any special characters that traditionally were not supported in a URL. If you do fall on the side of the argument that does not advocate the use of special characters in URLs or more simply your blog, CMS or website does not support them then its still important to follow SEO best practice for localised URL structures. you see strange characters in URLs such as  &, %, $, and @. It is more challenging for google to spider sites if their URLs contain a lot of these unique figures. Consider the fact that Google has gone on record to state that you should be using dashes over underscores because it affects how their search engine reads the keywords in your URL. 

All unsafe characters must always be encoded within a URL. For example, the character “#” must be encoded within URLs even in systems that do not normally deal with fragment or anchor identifiers, so that if the URL is copied into another system that does use them, it will not be necessary to change the URL encoding.

Example:
- www.yoursite.com/category/item?33454 should be rewritten to be www.yoursite.com/category/articles
- www.yoursite.com/category/men’s-party should be rewritten to be www.yoursite.com/category/mens-party

4- Keywords

It's a good idea to include keywords in your URL if they accurately describe the page contents. This is particularly important for businesses that do a lot of blog there's a huge probability to improve your URLs on every post you post, as every post lifestyles on its own unique URL. It is becoming less important over time since Google is placing more emphasis on other search factors. When you create URLs within your site, don’t worry about making them keyword and key phrase wealthy. It doesn’t harm to add search phrases if it seems sensible, but you shouldn't stuff your URLs with keywords, or they will seem unnatural.

The domain name and the whole URL of a site tell a lot about it. The presumption is that if your site is about monkey, you will have “monkey”, “monkeys”, or “donkey” as part of your domain name. For instance, if your site is mainly about adopting monkeys, it is much better to name your monkey site “monkeymaster.org” than “animalmonkey.net”, for example, because in the first situation you have two significant search phrases in the URL, while in the second one you have no more than one potential minor keyword. he web address for the page (i.e. www.yoursite.org/enter-your-keywords-here). This is a good position to add search phrases as you can use them without requiring to use them in a appealing or attractive way like with the page title or H1 tag. Using keywords in your url isn’t possible when trying to rank your homepage though.

Final Word

You should always keep SEO in the forefront of your mind, and always adhere to best methods. Missing the fundamentals of SEO will only keep your website's foundation a mess and prevent you from fully maximizing revenue opportunities. Finding the right keywords first can save you a lot of wasted effort in the future. After you pick your keywords, make the type of excellent material that google wants to see. Inner connecting can help enhance your visitor’s experience on your site as well as allow Google to find your content more easily.

URLs cleaning and optimization can improve functionality for customers since it allows them to figure out their URLs faster and with convenience. Simultaneously URL optimization will help search engines crawl, index and rank your website’s pages higher due to the enhanced on page optimization that you have performed. If you have any problem related SEO Plz comment Below.

ليست هناك تعليقات:

إرسال تعليق